New Pokies Ads Target MPs

AnewadvertisingcampaignlaunchedyesterdaytargetsMPswhoareinsupportofpokiereform。

Thecampaign,launchedonbehalfofpubs,casinosandsportsclubs,usesthecatchytaglineWontWork,WillHurt。

TasmanianMPAndrewWilkieisthemastermindbehindpokiereform,whichrequiresplayerstolimittheirspendingbeforetheirbeginplay。

Recently,hehasannouncedthathewillnotsupportJuliaGillardsgovernmentifpokiereformisnotlegislation,anultimatiumwhichmanypeopleperceiveasaransom。

Theadvertisements,whichwillbedisplayedintheformofprintadsandtelevisioncommercials,setouttoexplainexactlywhypokiesreformwontwork。

Accordingtotheadvertisements,problemgamblerswillstillbeabletoobtainlicensestogambleandtheywillbeabletousetheprecommitmenttechnologytosettheirgamblinglimitsashighastheywouldlike。

Clubsarealsoagainstthewhollyineffectivemovement,asthecosttoinstallthenewprecommitmenttechnologywillcostoperatorsmillions。